The Weekend Update : July 22

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via Kristen Boatwright

· One of the best parts of summer when we were kids was nabbing a ChocoTaco when the ice cream truck made it our way. Dont you dare let the summer getaway without pleasing you dinner 10 year-old and making your very own!

· New to the Snap? Check out these 4 helpful ways to engage with your followers on Snapchat.

· Tell guilt to kick rocks and embrace The Importance of staring out the window.

· Books are one of the most personal and thoughtful gifts anyone can give. Up the ante with one of these pretty hand scripted bookmarks.

· …and this is why successful people are rarely perfectionists. #timesucker

· The 15 Moms you will meet once your kids start up school again is pretty spot on. “Nice to meet you. I’m 100% pajama mom.”

· We’ve waited for too long to summarize the desktop; lets brighten up ASAP!

· On our watch list this weekend is “Make”: a documentary about the things we make…and the things that make us.

Wishing you a worry free weekend with your feet kicked up by the pool, lake, river or the beach. Summer is waning friends- grab it! xo

Exploring The Art, Business & Marketing of Senior Photography with Brittni Schroeder || August 2016

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Learning to CREATE a memorable SENIOR experience

Do you LOVE high school senior photography, but can’t book enough seniors? Are you wondering if you need a senior rep program, but don’t know where to start? Are you struggling with evoking real emotion with your seniors? Learn to find your target clients and build your business and brand in the senior photography industry. Learning to take amazing pictures is only part of running a successful senior business. Join Brittni Schroeder and learn how to work with clients and build a successful senior photography business.

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This 2 week, interactive course will help you not only learn to work with seniors, but how to create a brand and experience that clients talk about over and over.

There will be assignments as well as Q & A section and private Facebook group for all members to interact after the workshop.

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COURSE SYLLABUS:
TOPICS THAT WILL BE COVERED IN WEEK ONE:
-Finding target clients
-Working with makeup & hair artist
-Local networking to build your business
-Word of mouth marketing
-Building your brand
-Creating the experience
-Maximizing your social media

TOPICS THAT WILL BE COVERED IN WEEK TWO:
-How to get natural looking poses & evoking emotion
-Post processing
-Pricing, in home ordering
-How to maximize your sales
-Marketing during slow season

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ALL THE DETAILS:
1. This workshop is for forum members only, therefore, you must be a member of the forum to participate in the workshop. To become a member, simply click HERE to sign up.
2. You do not have to be a member of the forum during the time of registration.
3. This 2-week online workshop will run from August 22nd – September 4th, 2016.
4. 15 active seats are available at $250.00 per seat. Active seats offer the full benefits of the online workshop: students get to participate within the workshop section, ask questions, email Brittni and get critique on their assignments where applicable. Active students will receive the PDF at the conclusion of the class with the information from the workshop and may also participate in the special Q & A session that Brittni provides for the entire class.
5. 10 silent seats are available at $200.00 per seat. Silent seats are read-along only. They will be able to view all of the workshop material but cannot post inside the private forum, email Brittni or render critique on their assignments. However, a separate section will be available where silent students can interact with each other and post assignments if they choose. Silent students will also receive the PDF at the conclusion of the class with the information from the workshop and may also participate in the special Q & A session that Brittni provides for the entire class.
6. The private workshop information will be available for one month after the workshop ends.
7. This is an online workshop and students work at their own pace within the allotted workshop dates.
8. Registration is now open on a first come, first serve basis.

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POLICIES:
1. Once you register your PayPal receipt will act as your confirmation to the workshop.
2. If your Paypal email address is not your daily contact email, please contact Brittni at brittni@mozi-mag.com and let her know. The only email she will have on file is your Paypal one and that will be the one she will use to contact you unless otherwise noted.
3. No refunds are given once a seat is purchased, however, you can sell your seat on your own.

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If you have any questions regarding the content of the workshop, please email Brittni directly at brittni@mozi-mag.com. For all other questions, please feel free to send us an email at everythingbloom@gmail.com.
Thanks all!
The Bloom Team

Tuesday Tips #220 · Taking The Plunge Underwater

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If you’re new to experimenting with underwater photography, your best jumping off point is to start out your sessions between the hours of 8am and 11am when the morning sun is at its brightest but still at an angle. Once you are comfortable with your focus, angles and exposure settings at this point, try your hand at experimenting during different times of the day- or even at night with underwater pool light all aglow!

“The Earth is art, the photographer is only a witness.”
-Yann Arthus-Bertrand

Editing for Artists: A Color Theory Intensive with Roxanne Bryant|| September 2016

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Learning the language of COLOR

The power of color leaves a deep and lasting impression on our imagery. The key to confident editing is understanding why color behaves the way it does. In this intensive, you will gain insight on how color theory creates richness and depth, conveys mood, illuminates focal points and composition, and directly communicates your story. Learn subtle color control through the mindset of a painter, working with the HSL (Hue/Saturation/Luminance) panel as your palette.

Utilize color theory in LIGHTROOM to correct color casts, analyze color relationships and separate colors for more sensitive and dynamic color range in your work.

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Perfect the “Art of Seeing” through deep self-critique to push your own personal boundaries and confidence with editing. Finally, embrace a no-short-cut approach to editing – one that will bring greater understanding of every image as a singular work of art. Be prepared to take risks, try different approaches and bravely reinvent color in new ways.

Intimate critique and discussion with Roxanne Bryant, editing exercises, and assignments will bring new life to your color imagery. All seats will gain access to an “After the Class” private Facebook group for continued community and support in the art of color theory and editing.

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COURSE SYLLABUS:
TOPICS THAT WILL BE COVERED IN WEEK ONE:

Part one: the art of seeing & seeing color
– Lesson 1 – THE ART OF SEEING: Training our eyes for color, value & composition sensitivity. Making a purposeful plan for edits. Recognizing the power & limitations of editing.
– Lesson 2 – COLOR THEORY BASICS: The color wheel, color mixing, primary, secondary & complimentary colors. Color context. Warm & cool hues. Harmonious color schemes. Warm & cool color combinations. Monochromatic schemes.
– Lesson 3 – WHITE BALANCE AS AN ARTISTIC TOOL: Seeing & recognizing color & color casts in-camera. Training our eyes for color sensitivity while shooting or “en plen air”. Inspirational WB corrections, past student work. WB lean vs a WB cast. Warm & cool light.

Part two: lightroom & color
– Lesson 4 – LIGHTROOM BASICS: Working top down. Reassessing WB in LR. Color effects in LR: A Deeper look at saturation, contrast, clarity, blacks, warm/cool push & how theses tools deeply affect color.
– Lesson 5 – THE HSL PANEL & HOW IT RELATES TO THE COLOR WHEEL: Basic tone & value: B&W work. Seeing tone & value in color. Using the HSL panel to create color separation & depth.

TOPICS THAT WILL BE COVERED IN WEEK TWO:

Part three: the art of editing: using color to create powerful imagery
– Lesson 6 – A COMPLETE EDIT FROM TOP TO BOTTOM: Creating a focal point shift using the HSL sliders.
– Lesson 7 – CORRECTIVE EDITS: The importance of color correction before B&W edits.
– Lesson 8 – CREATIVE CHOICES: Creating purposefully warm & cool edits.

Part four: post editing
– Lesson 9 – REACHING A RESTING PLACE: Recognizing when an edit is complete. Using virtual copies. Editing with fresh eyes. Trusting your gut. Printing as an artistic process.
– Lesson 10 – INSPIRED: Learning to let go – edits with heart. The meaning of a memory. Edits beyond rescue. Student work from past classes. Easing the workflow – creating presets, SYNC, previous.

Part five: final words
– Lesson 11 – THE ARTISTS HEART & LEARNING TO TRUST: Overview, follow up. Staying in touch: The FB after-the-class forum. PDF distribution.

PREREQUISITES:
This intensive is taught through LIGHTROOM only and uses the most available version of LR for lessons and instruction. A basic understanding of the software is required and no instruction of the technical aspects of the program will be given (ex: uploading, cataloging, keywords, etc). This class strictly adheres to the artistry of color editing, encouraging personal vision to make imagery sing. A solid understanding of manual shooting with a DSLR to achieve accurate exposure is strongly suggested to gain the greatest understanding of the concepts presented.

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ALL THE DETAILS:
1. This workshop is for forum members only, therefore, you must be a member of the forum to participate in the workshop. To become a member, simply click HERE to sign up.
2. You do not have to be a member of the forum during the time of registration.
3. This 2-week online workshop will run from September 19th – October 2nd.
4. 20 active seats are available at $250.00 per seat. Active seats offer the full benefits of the online workshop: students get to participate within the workshop section, ask questions, email Roxanne and get critique on their assignments where applicable. Active students will receive the PDF at the conclusion of the class with the information from the workshop.
5. 20 silent seats are available at $200.00 per seat. Silent seats are read-along only. They will be able to view all of the workshop material but cannot post inside the private forum, email Roxanne or render critique on their assignments. However, a separate section will be available where silent students can interact with each other and post assignments if they choose. Silent students will also receive the PDF at the conclusion of the class with the information from the workshop.
6. 10 alumni seats are available at $100.00 per seat. Alumni seats are past students (both active and silent) that have taken a previous EDITING FOR ARTIST: A COLOR THEORY INTENSIVE workshop. They will be able to join discussions, ask questions and email Roxanne. They will also be able to post their assignments in a designated alumni workshop section but will not receive critique from Roxanne. Alumni students will also receive the PDF at the conclusion of the class with the information from the workshop. Please note: you will be required to show proof of payment for a past workshop if you sign up for an alumni seat.
7. The private workshop information will be available for one month after the workshop ends.
8. This is an online workshop and students work at their own pace within the allotted workshop dates.
9. Registration will open up on Monday, July 25th at noon EST on Roxanne’s workshop page.

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POLICIES:
1. Once you register, your PayPal receipt will act as your confirmation to the workshop.
2. If your Paypal email address is not your daily contact email, please contact Roxanne at roxr75@aol.com and let her know. The only email she will have on file is your Paypal one and that will be the one she will use to contact you unless otherwise noted.
3. No refunds are given once a seat is purchased, however, you can sell your seat on your own.

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If you have any questions regarding the content of the workshop, please email Roxanne directly at roxr75@aol.com. For all other questions, please feel free to send us an email at everythingbloom@gmail.com.
Thanks all!
The Bloom Team