The Weekend Update : May 27

©staci schonbrun

via Staci Schonbrun

· You’ve already mastered that couch to 5K in 2016 so now what? Rest assured, we found a list of super fun fitness alternatives you can tackle this summer to keep up the momentum.

· Sony just patented a camera that’s shutter is simply your eye blink. Its getting real Mission Impossible up in here all of a sudden

· It doesn’t matter who you’re voting for, this artist rendition deck of the “woman card” is friggin’ fabulous.

· Pause for a minute and think about what difficulty you’re avoiding thinking about right now and then face it.

· Irregular seasons also make for irregular finances. Maximize your money and check out these 6 tips to budget when you’re dealing with a non-traditional, semi-sporadic income.

· There is such a thing as serendipity and it is illustrated beautifully in the “Coincidence Project”. Do not pass this one up!

· Opt for sleeping in this weekend and instead put your breakfast to work overnight with Elvis Overnight Oats- you guessed it peanut butter and b-a-n-a-n-a-s!

· T-minus EEK days until the kids tap into summer vacation, get started on a Boredom Box stat or regret it forever.

· Lastly, remember that this weekend is far more than the “summer opener”. On Monday, consider taking a pause at 3pm with others around the country in remembrance and in honor for those who have died in service to our nation.

Its an EXTRA LONG WEEKEND so do it up right this round! Wishing you a weekend filled with BBQ, perfect weather and light that’s “just right”. xo

Session Spotlight | Jason Watts

With the overwhelming feelings of excitement and impending overturning of life as one knows it, maternity session images give us all the feels. With a round belly hallmarking the progress of the parent’s long journey, they are usually chalk full of emotion packing in lots of smiles and sweet embraces with nothin’ but baby on the mind. As the song goes “every new beginning comes from some other beginning’s end” and Jason Watts captured the perfect midpoint between the end of this couple’s journey before taking on the next as their family become three.

I just loved this session! Recently, I have been reading a lot from the late poet and author John O’Donohue. I read this passage out his book entitled Anam Cara right before this session, which I think perfectly describes the underpinning of what bringing a child into this world means for both parents.

“When love awakens in your life, in the night of your heart, it is like the dawn breaking within you. Where before there was anonymity, now there is intimacy; where before there was fear, now there is courage; where before in your life there was awkwardness, now there is a rhythm of grace and gracefulness; where before you used to be jagged, now you are elegant and in rhythm with your self. When love awakens in your life, it is like a rebirth, a new beginning.”

As I was working with the clients, I could truly see the joy and excited in their eyes at the prospects of becoming parents. I think reading this before also put myself in a different state of mind — relaxed, calm and with a certain sense of reverence. I was more aware of the process that was unfolding and let shots form more naturally than I had done before. I think that emotional connection really comes through in the final images. Also, I think to there is something beautiful about a maternity session by the ocean. I believe there is a poetry between the constant movement of the sea and of life.

For this shoot I used:
Nikon D800 Body
50mm f/1.4G
17-35mm f/2.8
ND filter
Post Process in LR/VSCO





WATTS20160517_WEB-1-4 WATTS20160517_WEB-1-7




WATTS20160518_WEB-1-4 WATTS20160518_WEB-1


More from Orange County, California’s Jason Watts can be found at the following: SITE // INSTAGRAM // FACEBOOK

If you have a story of images or session you’d like to be featured here on the Everything Bloom, please send your submissions HERE!

Tuesday Tips #211 · Standing Out In the Crowd


Over the next few weeks, walk in the footsteps of your customer and pick up your competition’s marketing, magazine ads and business cards around town. Once you have a nice assortment, lay your postcards and business cards among them in a nice spread on the floor. Now, give it the “squint test” by closing your eyes ever so slightly so that everything before you becomes blurry. How does your marketing measure up against the rest? If your eyes focus elsewhere so do your customer’s and that means its time for an overhaul!

“You can’t depend on your eyes when your imagination is out of focus.”
- Mark Twain

A special IG Takeover with Dana Pugh you DON’T want to miss!

IG takeover Dana Pugh 5

We have a super cool IG takeover this week hosted by the talented and multiple award-winning Dana Pugh. Here’s Dana giving you the lowdown:

“I am really excited to be doing a unique Instagram takeover at The Bloom Forum. My class “Exploring Through Your Lens | Taking Risks and Facing Our Fears” has a large critique component to it, so we thought it would be fun to try offering basic image critiques on The Bloom Forum’s Instagram feed.

So, here is how it works…simply tag your image with #bloom_critique and I will choose 3 images each day for a week to offer a basic critique on. Have you always wanted to do this, but were unsure about how to find someone willing to do it for you? Well, now is your chance. Having your work critiqued is the best way to improve. I promise that the critique will be kind and constructive so there is nothing to be afraid of…in fact, I want to encourage you to discuss it with me because I truly think that other photographers can benefit from our discussion. So, who’s brave enough to put an image up for critique? I can’t wait to see what you all share with me!”

This is a GREAT opportunity to get some solid and useful feedback from a photographer that is greatly admired not only for her work but for her giving spirit. We would love for you to join in on the fun so we hope to see you there!